About Gabriel Henley, Founder of Ramp Local SEO

Who is behind Ramp Local SEO?

Gabriel Henley, based in Grand Ledge. Ramp Local SEO is a small, focused business: one person you can call who knows your account, rather than a sales rep who hands you off to someone else.

What certifications does Gabriel hold?

• Google Ads Search Certification, from Google
• Google Analytics Certification, from Google

Google Analytics is how we measure the calls and form leads your website brings in, and Google Ads knowledge helps when paid search makes sense next to your Google Business Profile and organic rankings. Both feed straight into the monthly report.

Why local SEO?

Most local businesses don't lose customers because their work is worse. They lose them because a competitor shows up first when someone nearby searches. The fixes are often simple: the right category on the Google Business Profile, a page for each service, a steady flow of reviews. They just need someone to do them consistently.

Search is also changing fast. People now ask ChatGPT and Google's AI Mode for recommendations, and those tools draw on the same profile, website, listing and review signals. Getting the basics right now pays off in both places.

Why Lansing and the capital area?

Because it's home. Ramp Local SEO is based in Grand Ledge and serves Lansing, Grand Ledge, East Lansing, Okemos, Delta Township, DeWitt, Holt, Mason, Haslett. Local SEO works best when you know the market: which competitors hold the map pack, which towns customers search from and what the local search results actually look like. Our October 12, 2026 audit of the capital-area market, for example, found that the most-reviewed marketing agency had 38 Google reviews, which tells you how winnable many local map packs are.

How does Ramp Local SEO work with clients?

• One point of contact. You deal with Gabriel, start to finish.
• Audit first. Every engagement starts with the free local SEO audit, so the work is based on your real position, not a template.
• Fixes in order of impact. Profile and website problems first, because they move rankings fastest.
• Plain-English reporting. A monthly report that leads with calls and leads.
• Evidence over myths. We follow Google's documentation and published testing, and skip tactics that don't work, like geotagged photos or keyword-stuffed business names.

What does Ramp Local SEO do?

Local SEO for Lansing-area service businesses, built around the Google Business Profile, plus website design, technical SEO, citation and link building, review building, AI visibility and tracking and reporting.